Proposal Writing: Why Practical and Simpler May Boost Your Chances to Win the Business

Has proposal writing changed over the years? On one hand it’s gotten simpler. On the other it’s become more complex. It’s gotten simpler because there’s a tendency to keep the writing to a minimum. In fact it’s almost imperative to write less because of the complexity of people’s lives. They’re in a time crunch. There are not enough hours in the day to spend on wading through unnecessary material. It’s gotten more complex because the world itself has gotten more complex. Technology has made our lives easier, but has also created expectations that more and more can be done in less time.

Some companies expect business proposals to be presented with spectacular graphics and extensive case studies. They have an image of the way things should look. The reason I’m raising this is because it can take countless hours, often counterproductive, to put together a proposal. Such business projects take a considerable investment in resources, the kind you don’t get back if you fail to win the proposal.

I’m of the opinion that to help win a proposal, it’s smart to speak with the client beforehand and ask what kind of business proposal they’d like. Do they want all the “bells and whistles” that are the hallmark of some presentations? Or would they rather have a very pragmatic presentation, that quickly gets down to the key points, and where a good, compelling executive summary is sufficient? I want to be careful here in saying that I’m more concerned with informal proposals, ones that are not in the framework of an RFP. With an RFP you must follow instructions to the letter which can mean providing more information that the client needs. It’s built into the process.

The pragmatic presentation is, in many ways, following the changes in newspaper design. Newspapers have cut down in size and are tending to provide short bites of news. You have a column, or half a page, and it’s filled with stories that have a headline and maybe two paragraphs. The danger, at least as far as writing proposals is concerned, is that you don’t go into depth. So there’s a balancing act here. You want to provide succinct information to the prospective client. It must be enough to carry the key information while not appearing to be shallow because the writing is tight and to the point.

It’s important to carry off this balancing act between providing the information needed in an interesting and compelling manner and an appearance that conveys an impression of “here’s everything you need. You’re busy and you don’t require anything more than we’ve given you to make a decision.” I much prefer that kind of business proposal over one that’s too complex and too flashy. Proposal writing has changed. It’s getting leaner.

Internet Marketing Business Mindset – 3 Reasons Your Customers Need To Take Action On Your Products

Having the appropriate Internet Marketing Mindset is critical when building an Internet Marketing Business.  Building a business inevitably involves learning new skills, and for the most part, as Internet Marketers, we learn these skills online – often from buying information products.

I’m willing to bet that, like virtually any Internet Marketer out there, you have bought an information product online, with every intention of working through it and immediately taking massive action based on what you learned, and applying it to your Internet Marketing Business… and then either not got around to actually implementing anything, or even worse, not even finishing the product.

Why do you think that is?

Understand Yourself First

Once you understand why you yourself do it, and know what to do to help you take that action and get those results you desire, you can take this knowledge and pass it along to people who buy your products, and people you work with.

It should be obvious why you need to be taking action when you learn new skills – it’s how you get results, and how you grow your business.

A bigger question is why should you care if people who buy your products take action from that purchase?

How many people do you think you are helping if you take their money, but they don’t do anything as a result of the purchase?

You might not care if they don’t do anything since they paid you first, but there are so many other benefits to having inspired customers than just the cost of the product.

3 Reasons Why You Should Care That People Who Buy Your Stuff Actually Take Action On It

Reputation

What impression do you think people will have of you if they buy your stuff and never use it?

- How many testimonials will you get?

- How many word-of-mouth referrals?

- How can you be the expert if no one ever talks about you or your products?

Repeat Sales

When was the last time you bought a book, didn’t read it, but jumped to get the sequel because the first book was so great?  Would you grab a movie sequel if you never saw the original?

- Do you think that your name will be fore-front in their mind because of the awesome product they never read?

- Do you think that’s the recipe for repeat business?

If people don’t consume and act on your product, they aren’t very likely to think of you for additional products and services.

Peace Of Mind; Yours!

Hopefully, as an ethical Internet Marketer, you care enough to want to produce quality material – don’t just slap out some old crap and hope people buy it so you make a quick buck.  Invest some time and make a product that really solves a problem, addresses a need, and provides your customer more value than they paid for.

Giving your customers something of value to them, and solving a problem they have is a great way to leave your mark on that person, and a great boost to your peace of mind, your confidence, and your belief in yourself.  This is the feeling we strive for at the end of the day – feeling good about what you are doing in life!

How To Create A Professional Business Card

A professional business card will make you look reputable in the eyes of your client. It has a sense of magic embedded into it that whenever someone hands it out, they are immediately perceived as offering a serious business. And the word serious really has a great weight especially if you have your own business or you are a freelancer.

While you might say that it is so easy to create your own card and make it look professional. Therefore you might also say that you do not need a printing company to help you out. I will have to oppose you on that one because there is clearly a great advantage to letting a professional printer print your cards.

For one thing, unless you are a good graphic designer, it is not easy to design even a simple looking card. Chances are what to you may look like a professional design, in reality it may not. Another is that your home printer may not have the best ink for the job. What if the ink starts to fade after just a few weeks? How can your potential client contact you then? And lastly, if you are planning to have cards in the thousands, it will become a great chore for you to cut them in the right and equal sizes. In short, it is better to get the services of a printing company.

So here are some tips that you can follow to help you have a professional business card.

1. Plan your card

You are a businessman and so it should come naturally to you to plan first before you go with the design and printing. Create a draft or at least try to imagine what your card would look like and plan all the graphic elements that you will be using.

2. Have a logo and use it prominently.

Even if you are just a freelancer, it will benefit you to have a logo so your customers can easily remember you and your services. Of course, you should use the same logo on your other materials including stationery, website, and many others.

3. Do not forget your contact details.

These are your office address, phone numbers, mobile number, email address, and website URL. These must be prominently displayed on your card so your clients can easily read these and contact you.

4. List of services.

Should there be enough space after you have put there your name, logo and contact details, it is also a good idea to include your services. If space is very limited, just put the most important services.

5. Hire a good printing service.

All of your efforts, from designing the card to choosing the right words, all of these would be worth nothing if you do not get the right printing services. Why? Because you will get a sub standard result and you will be lucky if you can get a professional business card from it. Therefore you might as well invest on the correct services that will actually deliver for you.